The Retained Value Duel: Hyundai Ioniq 6 vs. Ford Mustang Mach-E Depreciation Over 3 Years (2023–2026)
As the automotive world settles into 2026, the initial “gold rush” of the electric vehicle transition has matured into a robust used market. For buyers and sellers alike, the most critical metric is no longer 0–60 mph times or software Easter eggs; it is residual value.
Three years ago, in 2023, the Hyundai Ioniq 6 and the Ford Mustang Mach-E were two of the most sought-after non-Tesla EVs on the market. Now, with those three-year leases ending and vehicles hitting the second-hand market, we have a clear picture of which brand’s strategy held water—and which one was submerged by depreciation.
1. The State of the Market: MSRP vs. Reality
The 2023 model year was a chaotic starting point for this comparison. It was the year of the “Tesla Price Wars,” where aggressive cuts by Elon Musk forced both Ford and Hyundai to slash MSRPs mid-cycle.
In 2026, we see …
The Retained Value Duel: Hyundai Ioniq 6 vs. Ford Mustang Mach-E Depreciation Over 3 Years (2023–2026) Read More