Month: December 2020

Automotive Marketing Agencies Have to Use Yesterday's Understanding & Tomorrow's Technology to Survive
Dealerships

Automotive Marketing Agencies Have to Use Yesterday’s Understanding & Tomorrow’s Technology to Survive

- by Riley Butler

Automotive advertising agencies who expect to be here tomorrow should apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply should follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provides efficiencies that will determine the winners and the losers.

Integrating proven real-world automotive marketing best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward-thinking automotive marketing agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you should go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part of the marketing and sales process is easy. The hard part that automotive advertising agencies have to recognize is that the one constant that has survived on the World Wide Web is human nature. Customers empowered by the easy access of information on the Internet are no longer dependent on auto dealerships — real or virtual — to determine what vehicle they will purchase and who they will buy it from. Online shoppers are looking for a new or used vehicle, not an auto dealership, and automotive advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred …

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Why Your Auto Also Need Some Love On Christmas?
Auto News

Why Your Auto Also Need Some Love On Christmas?

- by Riley Butler

Automobiles, like humans, need constant attention and care irrespective of the season or time. One cannot overemphasize the importance of maintaining a vehicle. While it helps prevent malfunction, breakdown, or a catastrophic system failure, the car’s state also says a lot about the owner. The condition of the wheel one chooses is a direct extension of how they view themselves as a person. One should, therefore, have a car that reflects one’s trait properly. 

Maintaining one’s vehicle is a continuous event irrespective of the season. The following are significant reasons for one to keep maintaining the car even during Christmas.

Icy Weathers

Icy weather and cold are known to cause to small car parts. There are also little plastic parts inside the car – parts like window mechanisms, spark plugs, and latched ones that can all freeze in the icy winter areas and crack. Having one’s car maintained and repaired before driving to a place that there might be heavy snowfall and ice will help prevent small parts from cracking and breaking on the drive up there. That will keep one safe this holiday season.

Long Distances

People cannot overrule the possibilities of going on long distances during this period. Topping off of fluids and other necessary maintenance can help prevent more extensive repair needs. No matter the last time one fixed their car, one should always top off all fluids before getting into the car for long drives. It helps make sure the inside of the vehicle receives appropriate lubrication for the movement and that everything is working correctly.

Snow Driving

Periodic maintenance practices such as getting new tires will help keep one safe in the snow. If one hasn’t changed the tires in a while, they should do so right before any holiday trips. Driving …

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Will Car Market Prices Be Lower During Christmas?
Automotive News

Will Car Market Prices Be Lower During Christmas?

- by Riley Butler

December is a period where there are a lot of products on sale and at discounted prices. Many stores and businesses try to offset the outgoing year’s products in preparation for the new trends of products in the coming year. A look at online stores reviews shows this to be true for clothing, gadgets, home products, and even beauty products. But what about autos? You might want to know.

As it is with other industries and sections of economic activities, so it is with car dealerships who also try to reduce the inventory in their lots ahead of the new year. Whether you are looking at new or used cars, there are indications that December, particularly Christmas and the days leading into the new year, might hedge up your bets for better prices. According to some independent research sites, December offers the highest discounts off suggested retail prices by the manufacturers, sometimes to the tune of 6.1%. As you can see, December is not only a season to worry about how to organize Christmas gifts and such, but you could also plan towards changing or buying a car during that season. Here are some reasons Christmas might be the best time to get affordable cars:

Mostly, the new model of cars by different manufacturers usually arrives around October and has to sit in the lot alongside the models from previous years. As the year runs to an end, the dealerships and salesmen get pressured to sell off the models from previous years to make room for the newer models of cars, and this causes the prices of the previous models to drop perceptibly. The point to note then is that you stand a better chance of buying a previous model at a cheaper price during the Christmas period.

Another reason …

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Curious About Finding In Gear With An Automotive Franchise?
Dealers

Curious About Finding In Gear With An Automotive Franchise?

- by Riley Butler

What has your lifetime obsession constantly been? What’s your passion? Would it occur to involve working with cars or frequently putting oneself around the roar and rumble of automobiles? If so, why not look into the promising prospect of partaking within the ever-expanding world of automotive franchises? Especially if you’re an enterprise savvy or entrepreneur-driven person whose key interest lies in automobiles themselves, the opportunity of Having In Gear With An Automotive Franchise may just be the catalyst you have been seeking to spur your very own self-enterprise pursuits.

Engine-Roaring Basics On Automotive Franchises

Having a significantly slim begin-up investment as well as a plethora of rewarding added benefits, what far better time could it possibly be to place the pedal towards the metal and get started cruising your way down the triple-crown highway with an automotive franchise kicking back within the passenger seat next to you? What are you currently waiting for? Since it stands, franchises generally are spreading like wildfire and buyers are taking notice of the opportunity, substantial earning possible, and general appeal of becoming a company owner.

And depending on where your automotive interests lie, the possibilities in different automotive franchise ventures can vary considerably. Say you happen to be a lot more inclined toward car maintenance, or car repair, or automotive parts, or automotive insurance coverage; any of the aforementioned can lead you to choose a precise and fairly profitable automotive franchise.

Thinking of Choices and Finding Your Automotive Franchising Niche

When deciding on which automotive franchise could be most effective for you, there are several things it is best to take to mind. You must have an interest in cars plus the automotive industry. In case you don’t then why would you think about running an enterprise in which you have got no prior …

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