Month: December 2020

Automotive Marketing Agencies Have to Use Yesterday's Understanding & Tomorrow's Technology to Survive
Dealerships

Automotive Marketing Agencies Have to Use Yesterday’s Understanding & Tomorrow’s Technology to Survive

- by Riley Butler

Automotive advertising agencies who expect to be here tomorrow should apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply should follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provides efficiencies that will determine the winners and the losers.

Integrating proven real-world automotive marketing best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward-thinking automotive marketing agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you should go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part …

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Why Your Auto Also Need Some Love On Christmas?
Auto News

Why Your Auto Also Need Some Love On Christmas?

- by Riley Butler

Automobiles, like humans, need constant attention and care irrespective of the season or time. One cannot overemphasize the importance of maintaining a vehicle. While it helps prevent malfunction, breakdown, or a catastrophic system failure, the car’s state also says a lot about the owner. The condition of the wheel one chooses is a direct extension of how they view themselves as a person. One should, therefore, have a car that reflects one’s trait properly. 

Maintaining one’s vehicle is a continuous event irrespective of the season. The following are significant reasons for one to keep maintaining the car even during Christmas.

Icy Weathers

Icy weather and cold are known to cause to small car parts. There are also little plastic parts inside the car – parts like window mechanisms, spark plugs, and latched ones that can all freeze in the icy winter areas and crack. Having one’s car maintained and repaired before driving to a place that there might be heavy snowfall and ice will help prevent small parts from cracking and breaking on the drive up there. That will keep one safe this holiday season.

Long Distances

People cannot overrule the possibilities of going on long distances during …

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Will Car Market Prices Be Lower During Christmas?
Automotive News

Will Car Market Prices Be Lower During Christmas?

- by Riley Butler

December is a period where there are a lot of products on sale and at discounted prices. Many stores and businesses try to offset the outgoing year’s products in preparation for the new trends of products in the coming year. A look at online stores reviews shows this to be true for clothing, gadgets, home products, and even beauty products. But what about autos? You might want to know.

As it is with other industries and sections of economic activities, so it is with car dealerships who also try to reduce the inventory in their lots ahead of the new year. Whether you are looking at new or used cars, there are indications that December, particularly Christmas and the days leading into the new year, might hedge up your bets for better prices. According to some independent research sites, December offers the highest discounts off suggested retail prices by the manufacturers, sometimes to the tune of 6.1%. As you can see, December is not only a season to worry about how to organize Christmas gifts and such, but you could also plan towards changing or buying a car during that season. Here are some reasons Christmas might be the best …

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Curious About Finding In Gear With An Automotive Franchise?
Dealers

Curious About Finding In Gear With An Automotive Franchise?

- by Riley Butler

What has your lifetime obsession constantly been? What’s your passion? Would it occur to involve working with cars or frequently putting oneself around the roar and rumble of automobiles? If so, why not look into the promising prospect of partaking within the ever-expanding world of automotive franchises? Especially if you’re an enterprise savvy or entrepreneur-driven person whose key interest lies in automobiles themselves, the opportunity of Having In Gear With An Automotive Franchise may just be the catalyst you have been seeking to spur your very own self-enterprise pursuits.

Engine-Roaring Basics On Automotive Franchises

Having a significantly slim begin-up investment as well as a plethora of rewarding added benefits, what far better time could it possibly be to place the pedal towards the metal and get started cruising your way down the triple-crown highway with an automotive franchise kicking back within the passenger seat next to you? What are you currently waiting for? Since it stands, franchises generally are spreading like wildfire and buyers are taking notice of the opportunity, substantial earning possible, and general appeal of becoming a company owner.

And depending on where your automotive interests lie, the possibilities in different automotive franchise ventures can vary considerably. Say …

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